Updated: Sep 22
At NAUTRA, we are committed to not only creating sustainable activewear but also using eco-friendly printing techniques that minimise waste and reduce our environmental impact. One of the key printing methods we employ is digital sublimation printing, which offers several benefits for both our brand and the planet.
Digital sublimation printing is a technique that uses heat to transfer dye onto fabric, resulting in vibrant, long-lasting prints. Here are some of the reasons why we choose digital sublimation printing:
Reduced Chemical Usage: Unlike traditional screen printing, digital sublimation printing requires minimal or no additional chemicals, such as binders or emulsifiers. This means fewer harmful substances are released into the environment, reducing our ecological footprint.
Vibrant and Detailed Prints: Digital sublimation printing allows us to achieve intricate and high-resolution designs. The prints are sharp, vibrant, and long-lasting, ensuring that your NAUTRA activewear remains as stunning as the day you bought it.
Faster Production Time: Digital sublimation printing offers faster turnaround times compared to traditional printing methods. The digital process allows for quick design adjustments and efficient production, ensuring that your NAUTRA activewear is delivered to you promptly. This not only reduces waiting times but also minimises energy consumption during the printing process.
In addition to utilising eco-friendly printing techniques, we also prioritise waste minimisation throughout our production process. When printing our fabric, we ensure that only the pattern pieces are printed, rather than the entire sheet of fabric. This strategic approach eliminates any wasted printed material, reducing both resource consumption and environmental impact.
By implementing these waste reduction measures, we take a step towards a more sustainable future. We believe that every small action can make a big difference, and our commitment to minimising waste reflects our dedication to responsible manufacturing.
Our Whale Shark and Wahoo prints are a perfect example of how we employ these eco-friendly printing techniques. These unique designs are brought to life using digital sublimation printing, ensuring their vividness and durability. By choosing NAUTRA activewear, you not only embrace style and comfort but also contribute to a greener planet.
At NAUTRA, we are proud to offer activewear that not only looks good but also minimises its impact on the environment. Through our eco-friendly printing techniques and waste minimisation efforts, we strive to provide you with fashionable, sustainable activewear that aligns with your values.