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Fighting Plastic Pollution

Updated: Sep 22, 2023

The ocean is one of the most beautiful and mysterious places on earth, and yet, it is also one of the most polluted. The increasing amount of plastic waste that is thrown into the ocean is causing severe damage to the marine ecosystem. The harmful effects of plastic pollution on the ocean and the creatures that live within it are well-documented and require immediate attention.

Plastic pollution has reached alarming levels, and it is estimated that there are over 5.25 trillion pieces of plastic waste in the ocean. The plastic waste not only harms marine creatures but also affects humans who consume fish and other seafood. Furthermore, it breaks down into micro plastics that are ingested by marine life and eventually reach human bodies through the food chain.

Plastic in the ocean affects the marine ecosystem by harming and killing marine creatures, as it often gets mistaken for food by sea creatures, leading to choking, suffocation, and entanglement. It also damages their habitats, causing severe changes in the ecosystem. In turn, the damage caused to the marine ecosystem can affect the livelihoods of millions of people worldwide who depend on the ocean for food and income.

The plastic problem is a complex issue that needs to be addressed with a multi-pronged approach. The solution lies in both reducing the use of plastic and recycling the waste that already exists. As a company, we are fighting the plastic problem by choosing to make our activewear from recycled fabrics like rPET and ECONYL®.

Recycling plastic waste into sustainable fabrics like rPET and ECONYL® reduces the need for new raw materials and reduces the amount of plastic that ends up in landfills or the ocean. Using these recycled fabrics also reduces the environmental impact of production by reducing water and energy usage, and greenhouse gas emissions.

We take pride in our efforts to use sustainable fabrics in our activewear. By doing so, we hope to create a ripple effect that encourages other companies to adopt sustainable practices. We believe that by making a conscious choice to use recycled fabrics, we are contributing to a healthier and more sustainable future for our planet.

In conclusion, the plastic problem in our oceans is a severe issue that requires immediate attention. The effects of plastic pollution on the marine ecosystem are devastating and affect us all. We must take action to reduce our plastic use and recycle the waste that already exists. At NAUTRA, using sustainable fabrics like rPET and ECONYL® in our leggings and sports bras make up part of our sustainability plan, alongside funding conservation, reducing travel emissions for our garments, and ethical production.

It begins with a few of us and grows like falling dominoes. Change is coming, but we must improve further and faster if we are to avoid the worst effects of climate change and plastic pollution.

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